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DMC Balkans and Europe participated in FITUR Madrid 2024. It was the 44th edition. The fact that FITUR (Feria Internacional de Turismo) continues to strengthen its global influence is a testament to its ability to adapt to the evolving needs of the industry and provide valuable opportunities for networking, collaboration, and knowledge exchange on an international scale. Surpassing 250,000 participants is a remarkable achievement and underscores FITUR's position as a premier event in the tourism industry. The number of 250,000 visitors and the significant presence of professionals and the general public highlight the event's importance and appeal within the tourism industry. Such outstanding attendance figures demonstrate the event's popularity and significance as a global meeting point for tourism professionals. With such a diverse range of participants, including representatives from destinations, travel agencies, hotels, technology providers, and more, FITUR is a hub for industry stakeholders to showcase their offerings, discuss emerging trends, and explore potential partnerships. The enhanced global influence of FITUR, evidenced by the participation of 152 countries and 96 official representations, underscores its position as a truly international platform for tourism professionals to connect, collaborate, and showcase their offerings on a global scale.
IFEMA Madrid offers a diverse range of events and exhibitions, so there's plenty to do depending on your interests. FITUR Madrid 2024 was organized by IFEMA Madrid and took place from January 24 to January 28, 2024.
As the first global meeting point for tourism professionals, FITUR provides a platform for networking, collaboration, and knowledge exchange. It offers exhibitors the chance to showcase their destinations, products, and services to a diverse audience of industry insiders, media representatives, and potential customers. Also, FITUR often features conferences, seminars, and workshops covering a wide range of topics relevant to the tourism industry, from sustainability and technology to marketing strategies and market trends. These sessions provide valuable insights and opportunities for learning and professional development.
FITUR serves as a crucial kickoff for the tourism industry each year, bringing together professionals from around the world to set the tone for the year ahead. Tourism indeed has the power to stimulate economic growth and development in various regions, especially those facing depopulation or economic decline. By promoting sustainable tourism practices and investing in infrastructure and attractions, communities can attract visitors, create jobs, and revitalize their economies. Investing in tourism-related infrastructure such as accommodations, transportation, and recreational facilities can improve the overall visitor experience and encourage longer stays.
Collaboration between the public and private sectors, as well as engagement with local communities, is key to ensuring that tourism development is sustainable and benefits all stakeholders involved.
By setting the agenda for the year ahead and fostering collaboration and innovation within the tourism sector, FITUR plays a vital role in shaping the direction of the industry and driving its growth and development on a global scale.
The DMC Balkans & Europe team was happy and satisfied with the results of this big and important event. We thank all the visitors who contacted us and met us in person at FITUR Madrid 2024.