Published in Blog
DMC Balkans Travel & Events participated in COTTM in Beijing, China from 15th to 17th November 2023.
China Outbound Travel & Tourism Market (COTTM) is significant in connecting international travel destinations and tourism product suppliers with Chinese tour operators. COTTM, with its 18 years of experience, has positioned itself as a leading outbound travel exhibition in China. The fact that COTTM has organized 15 editions of the trade show, three summits in China, and launched a virtual platform, COTTM Online, underscores its commitment to fostering connections in the travel industry.
The focus on outbound travel in China is particularly noteworthy, given the growing importance of Chinese tourists in the global tourism market. With over 450 exhibitors from 70 destinations participating in COTTM, it provides a diverse and extensive platform for networking and business opportunities.
The participation of over 5,000 outbound tour operators from various regions in China indicates the scale and reach of COTTM, making it a crucial event for those looking to engage with the Chinese travel market. The emphasis on business-to-business (B2B) interactions further highlights the trade-oriented nature of the exhibition.
COTTM's impact has been to facilitate cooperation, promote new destinations and contribute to the growth of outbound travel from China. Additionally, understanding the trends and challenges in the Chinese outbound travel market addressed by COTTM will provide valuable insights into the dynamics of this industry.
Dai Bin, the President of the China Tourism Academy (CTA) and Director of the National Tourism Data Center has emphasized the importance of COTTM in promoting the development of China's outbound tourism. This underlines the event's commitment to fostering growth and facilitating connections within the industry.
Note that this event targets travel industry professionals, specifically trade buyers from outbound tour operators and travel agents in China.
DMC Balkans Travel & Events is keen to expand its presence in the Chinese overseas travel market and participation in COTTM provided a valuable opportunity to network, showcase products and establish partnerships with key players in the industry.